Larry Shapiro has a successful 20+ year track record of managing and producing creative in all forms of media and pioneering the convergence between digital talent and traditional Hollywood. As CEO of The Creator Society, Larry helps drive the vision of the company while managing talent, helping them build franchises across all media including books, TV and merchandise lines. Larry has packaged and brokered book deals for Shari Franke and Laura Clery, both whose books became NYT's Best Sellers for Simon & Schuster.     In TV, Larry has executed deals for clients with Hulu, Warner/Discovery, Hallmark, HLN and HGTV.  On the brand side, Larry has worked with brands such as FedEx, Ford, Lexus, Gillette, Keeps, Kiwi Co and more.  Prior to producing these projects, Larry was SVP of Talent for Fullscreen a leading MCN. There, Larry helped shape and grow Fullscreen’s top tier talent. While at Fullscreen, Larry created their first live event IntTour proving the model for Fullscreen to enter into the live touring business.  In 2000, Larry created and operated the industry’s first and leading Games Division for Creative Artists Agency (CAA). During his tenure at CAA, Larry conceived of and brokered innovative and successful entertainment deals for, among others, Jerry Bruckheimer, Will Wright, Halo, Gears of War, Valve and Guitar Hero where he helped broker the sale of the company Harmonix to Viacom for $250M. Larry has received an Emmy Nomination as a Television producer for “Brian Wilson: I Just Wasn’t Made For These Times,” an Emmy win for his participation in the Interactive Series “Dirty Work” as well as a Grammy Nomination producing the music film “Forever Is a Long Long Time” for Record Producer/Director Don Was.

Madison is a public relations specialist with an unwavering commitment to nurturing strong, lasting relationships with her clients. Her approach to content creation is rooted in authenticity, ensuring that every piece she crafts not only represents but also empowers the essence of each creator and brand she touches. As a co-founder of 2 Social Co, Madison built one of the industry’s most trusted boutique affiliate and creator–focused agencies. Under her leadership, the company partnered with standout creators including Taryn Hicks, Anna Daly, Melanie Wilking, and Cost’n Mayor, helping them deepen audience connection and drive meaningful revenue growth. The company’s success ultimately paved the way for a strategic merger with Ensemble Digital Studios, forming The Creator Society to expand resources, capabilities, and opportunities for creators at a larger scale. At The Creator Society, Madison is on a mission to revolutionize the landscape for creators. Her relentless dedication is channeled into developing best practices that empower creators to implement top–tier affiliate strategies, seamlessly blending them with traditional brand collaborations. Madison is a proud alumna of Texas Tech University, where she earned her Bachelors of Arts in Public Relations degree in 2016.

Natalie has a rich background in the world of modeling and acting spanning nearly a decade. In 2020, she took her experience in front of the camera and channeled it into a new venture behind the scenes, co-founding 2 Social Co—a full-service affiliate marketing agency that quickly became a standout leader in the creator space. Under her guidance, the company built seamless, data-driven strategies for renowned creators such as Ash and Em, and Magen Reaves, establishing a reputation for delivering both community connection and measurable business growth. The success and momentum of 2 Social Co ultimately led to a strategic merger with Ensemble Digital Studios, forming The Creator Society. This merger combined the strengths of both companies to offer creators unprecedented resources, innovation, and partnership opportunities at scale. At The Creator Society, Natalie continues to drive forward-thinking strategy by championing data-driven decisions and pioneering new approaches to influencer and affiliate marketing. Her work helps creators and brands not only succeed but thrive in an ever-evolving digital landscape. Natalie is a proud alumna of Texas Tech University, where she earned her Bachelor of Arts in Psychology in 2018.

Sarah is The Creator Society’s dedicated and passionate Chief Operating Officer, bringing a unique blend of creativity, strategic insight, and business acumen to the forefront. With a deep commitment to supporting creators, brands, and community-centered businesses, Sarah plays a key role in shaping the vision and growth of TCS. Sarah’s journey into content creation and social media began in 2015, when she fell in love with the art of building beautiful, meaningful content. In 2020, she co-founded 2 Social Co—a boutique content and affiliate marketing agency that quickly became a trusted partner for community-driven creators. Through 2 Social Co, she led the development of thoughtful content calendars, compelling storytelling, and highly engaging digital strategies that strengthened creator–audience relationships and fueled long-term growth. The success of 2 Social Co ultimately set the stage for a strategic merger with Ensemble Digital Studios, forming The Creator Society. This merger expanded the company’s capabilities, allowing Sarah’s creator-first vision to flourish at a larger scale. At The Creator Society, Sarah is committed to elevating creators by helping them unlock their full potential in the ever-evolving digital landscape. She specializes in crafting personalized, authentic strategies—particularly for dance creators, motherhood creators, and sports-associated creators—that build lasting success and meaningful community impact. Sarah is a proud alumna of Texas Tech University, where she earned her Bachelor of Fine Arts in Dance and Art Education in 2015.

Abby is a strategic executive and dynamic leader serving as President of The Creator Society, where she drives the company’s vision, growth, and operational excellence. She specializes in architecting integrated campaigns, leading high-performing teams, and shaping innovative strategies that connect creators, brands, and audiences in meaningful ways. With over a decade of experience spanning grassroots advocacy, fundraising, lead generation, and organizational leadership, Abby brings a uniquely analytical yet creative approach to business. Her background across politics, nonprofits, government agencies, and small businesses has equipped her with a deep understanding of strategy, communications, and scalable growth. She is known for navigating complex operational landscapes while building systems, partnerships, and messaging frameworks that deliver measurable results. As a forward-thinking leader, Abby is passionate about innovation, efficiency, and empowering both creators and teams to reach their full potential. Her leadership blends big-picture vision with meticulous execution, ensuring ideas translate into impactful outcomes. Abby is a proud alumna of Texas Tech University, where she earned her Bachelor of Arts in Political Science with a minor in Spanish.

Alexis Gugasian is a creative professional who graduated from Texas Christian University with a degree in Strategic Communication. Originally from Newport Beach, CA, she now lives in Dallas and is deeply passionate about fashion, beauty, and the creative industries. As an Account Manager at The Creator Society, she brings both strategic thinking and creative energy to her work. With a strong eye for trends and a natural flair for communication, Alexis brings a fresh perspective to every project. Whether she’s exploring emerging trends, curating innovative content, or engaging with community, she approaches her work with enthusiasm and intention. Outside of work, Alexis enjoys staying active through Pilates, discovering new coffee and matcha spots, and finding hidden restaurant gems around the city for inspiration.

Chanel Breslow graduated from California State University, Northridge, with a degree in Marketing. She has experience in marketing, account management, and brand partnerships. A creative heart, she loves taking photos, creating content, and staying chronically online to keep up with the latest trends in fashion, beauty, and lifestyle.

Eddie Aquino excels in managing influencer campaigns, seamlessly coordinating schedules, and building strong, lasting relationships with clients. With a background as a licensed Civil Engineer in the Philippines, Eddie approaches every project with precision, strong organization, and a focus on delivering the best outcomes. Outside of work, Eddie enjoys diving into crime documentaries and exploring legal topics, always seeking to learn more. He’s also a cultural dancer and singer, channeling his creativity and passion into everything he does. At home, he shares his space with three dogs—Sushi, Cali, and Charlie—and two cats, Cosmo and Cheesecake, who add joy and energy to his everyday life.

Eden graduated from the University of Minnesota with a degree in Sport Management and currently lives in Minneapolis. She has a passion for social media, creator partnerships, and finding creative ways to connect brands and creators. She enjoys keeping up with the latest trends, pop culture, and all things sports.

Elspeth “Elle” Hunter is a social media strategist who helps creators turn their ideas into content that connects with their audience and supports their business goals. With experience across lifestyle, fashion, food, and wellness, she brings a thoughtful mix of storytelling, affiliate strategy, and analytics to her work at The Creator Society. Based in the Philadelphia area, Elle is a mom of three with a love for coffee, a perfectly curated find, and all things a little spooky. She’s happiest when she’s turning a passing thought into a content idea that just works.

Emma is a visionary, driven by her love for design and community building. Armed with a degree in Public Relations and a minor in Mass Media from Missouri State University, she brings a unique blend of creativity and strategic thinking to her work. Emma excels in crafting visually stunning designs that not only captivate but also serve a purpose. Recently relocating to Phoenix, AZ, alongside her husband Kelby and cherished pet Pistachio, she finds fulfillment in both her personal creative endeavors and cherished moments shared with loved ones.

Jaydin is a graduate of Texas Tech University, where she earned her degree in Public Relations and Strategic Communications with a concentration in Sports Media. During her time at Texas Tech, she developed a strong interest in the creator economy and the evolving world of digital media. She began her career with The Creator Society as an intern, where she spent a year building a strong foundation in creator support, social media strategy, and affiliate marketing. That experience gave her valuable insight into the fast-paced creator industry and the importance of building meaningful partnerships between creators and brands. Now, as an Account Coordinator, Jaydin brings a creative, strategic, and collaborative approach to her work. She is passionate about helping creators grow, developing impactful brand partnerships, and creating thoughtful strategies that drive results. Outside of work, Jaydin enjoys reading, watching movies, crafting, and spending quality time with friends. She loves finding creative ways to stay inspired and enjoys making time for the people and hobbies that bring her joy.

Jaiden Arada is a driven and creative professional. She graduated from the University of Georgia in spring 2026 with a Bachelor of Arts in Entertainment and Media Studies with certificates in New Media and Interdisciplinary Writing. Within her time at UGA, she pursued opportunities that aligned with her future career goals of working in talent representation, specifically with creators. Now as an Affiliate Account Coordinator for The Creator Society, she brings that passion for the industry and her strategic mindset to help creators be their best selves. Outside of work, you can find Jaiden reading her favorite novels, writing a script she's been developing, crocheting her next project, or planning her next trip across the world. She loves creativity, which she believes translates well into her everyday work.

Jennifer Lambert is a business owner and financial operations professional who enjoys helping growing companies stay organized and steady behind the scenes. Originally from Michigan, she moved to Texas in 1989 to attend Texas Tech University, where she earned both her Bachelor of Business Administration and Master’s degree in Accounting in 1993. She now serves as Chief Financial Officer of The Creator Society, where she manages day-to-day financial operations, reporting, and budgeting. Jennifer focuses on making financial information understandable and useful so creative teams and founders can make confident decisions without feeling overwhelmed by numbers. In addition to her work with TCS, Jennifer owns 7916 Holdings LLC, operating a Squeegee Squad franchise serving Dallas, Lubbock, and Amarillo, and also provides bookkeeping and financial support services to small businesses. Having spent years on both sides of business ownership, she understands the realities and pressures entrepreneurs experience and enjoys helping bring clarity and structure to the financial side of their work. Outside of her professional roles, Jennifer has a lifelong commitment to animal welfare. For more than 30 years she has been involved in rescue as a foster and volunteer, and for over 15 years has served as Treasurer of the South Plains SPCA, combining hands-on care with financial stewardship. In 2012, she co-founded a physician-led weight loss clinic with the help of two very young future entrepreneurs...who also happen to be two of her favorite people...a project that sparked a shared interest in business that continues today. Jennifer values consistency, communication, and relationships. She prefers working quietly behind the scenes so others can focus on what they do best. Outside of work, she enjoys time with her family, cheering on Texas Tech, and finding peace during her downtime at her Airbnb in the mountains of Ruidoso, New Mexico.

Jessica Dills has spent more than 20 years helping businesses grow through marketing, content, and social media. She started as a creator in 2006, building a blog that gained national recognition and gave her a front-row seat to the creator economy long before it became what it is today. Having worked on both sides of the industry, she understands what brands need, what creators bring to the table, and how to turn that into partnerships that work for everyone. As Head of Brands & Talent Manager at The Creator Society, Jessica works closely with creators to grow their businesses, secure brand partnerships, negotiate deals, manage campaigns, and find new ways to increase revenue. She collaborates with brand partners, account management, and executive leadership to build strong relationships, uncover opportunities, and help creators make the most of their platforms. Jessica loves helping creators turn what they’ve built into something bigger. With more than two decades in marketing and nearly 20 years of experience as a creator herself, she brings a real-world understanding of the challenges and opportunities that come with building a business online. Her approach combines strategic thinking, creative problem-solving, and a genuine commitment to helping creators grow on their own terms while building partnerships that deliver results for brands.

Kristen Bousquet started her career as a creator monetization coach in 2019, mentoring over 700 creators one-on-one since. After successfully selling her first business for $100,000, she has generated over $500,000 through her work as a microinfluencer, personally working with brands like Honeybook, Circle, Manychat, Thinkific, and more. She's dedicated to empowering entrepreneurial creators to transform their online influence into a profitable and self-sustaining business. Additionally, Kristen contributes her expertise as the Creator Monetization Contributor at Forbes. Outside of work, Kristen resides in Charlotte, NC and is continually growing her long list of hobbies she's dabbled in, from flower gardening to cooking to sewing. She is also deeply involved in animal rescue in her city and has personally fostered over 50 dogs.

I’m a video editor with a love for storytelling and making sure no one ever has to sit through boring content. With years of experience creating and editing both long and short-form videos, I especially love the challenge of taking raw footage and shaping it into something polished, engaging, and memorable. Outside of work, I’m usually hanging out with my dog Sophee, listening to pop music, cheering on the Packers or Knicks, or getting way too invested in whatever reality tv show I’m currently watching. I am very rarely seen without a Coke nearby.

Lauren's lifelong fascination with entertainment stems from her upbringing in Los Angeles, where she has been immersed in it at a young age. A graduate of Tulane University with a major in marketing and a minor in management, Lauren returned to LA to pursue her aspirations in the entertainment industry. Having delved into film publicity prior, Lauren discovered her true passion in the dynamic realm of social media. With a blend of creativity and strategic insight, she is committed to helping our creators excel in the digital sphere.

Morgan is a graduate from Texas Tech University, where she earned a degree in Public Relations and Strategic Communication Management with a certificate in Entertainment Media. During college, she developed a passion for social media, content creation, and graphic design. Her passion for social media led her to began her journey with The Creator Society as an intern, where she brings a creative and strategic approach to every project. Morgan enjoys looking for new ways to tell story’s while staying ahead of social media trends. Based in Austin, Texas. Outside of work, she enjoys keeping up with all things pop culture, watching movies, and spending time with friends and family.

Rebecca Hanley is a creator partnerships and brand collaborations professional with a passion for building meaningful relationships between talent and the brands they genuinely love. Originally from Dublin, Ireland, she's spent the last several years living and working across Los Angeles, Miami, New York, and now the Bay Area, giving her a unique perspective on the ever-evolving creator landscape. Throughout her career, Rebecca has worked alongside some of the industry's top creators, athletes, and brands, helping bring campaigns to life across fashion, beauty, travel, lifestyle, sports, and entertainment. From securing dream partnerships to developing creative campaign strategies, she loves finding opportunities that feel authentic, exciting, and mutually beneficial for everyone involved. At The Creator Society, Rebecca focuses on helping creators grow sustainable businesses through thoughtful brand partnerships, long-term relationships, and innovative collaborations. She believes the best campaigns happen when creators stay true to themselves, brands trust great ideas, and everyone has fun along the way. When she's not working, you'll usually find her exploring a new city, planning her next trip, trying out a new recipe in the kitchen, or hanging out with her mini dachshund, Jellybean.

Sutton Weaver is a proud graduate of Texas Tech University, where he earned his degree in Finance from the Rawls College of Business. His journey into the creator and digital marketing space is rooted in a strong analytical foundation and a genuine love for numbers. With a passion for reporting, performance tracking, and building strategic ad campaigns, Sutton brings a thoughtful and data driven approach to his work at The Creator Society. At TCS, Sutton thrives on turning insights into action. He enjoys diving deep into analytics, identifying growth opportunities, and assembling ad strategies that are both creative and results focused. Whether he is building campaigns, refining reports, or collaborating with teammates in the office, Sutton values the balance between structure and creativity. He believes that strong performance comes from pairing clear data with innovative thinking. Known for his steady work ethic and team first mentality, Sutton appreciates working alongside driven colleagues while also having the freedom to think creatively and test new ideas. His combination of financial expertise, strategic thinking, and collaborative energy makes him a valuable asset to The Creator Society team.