Larry Shapiro has a successful 20+ year track record of managing and producing creative in all forms of media and pioneering the convergence between digital talent and traditional Hollywood. As CEO of The Creator Society, Larry helps drive the vision of the company while managing talent, helping them build franchises across all media including books, TV and merchandise lines. Larry has packaged and brokered book deals for Shari Franke and Laura Clery, both whose books became NYT's Best Sellers for Simon & Schuster.     In TV, Larry has executed deals for clients with Hulu, Warner/Discovery, Hallmark, HLN and HGTV.  On the brand side, Larry has worked with brands such as FedEx, Ford, Lexus, Gillette, Keeps, Kiwi Co and more.  Prior to producing these projects, Larry was SVP of Talent for Fullscreen a leading MCN. There, Larry helped shape and grow Fullscreen’s top tier talent. While at Fullscreen, Larry created their first live event IntTour proving the model for Fullscreen to enter into the live touring business.  In 2000, Larry created and operated the industry’s first and leading Games Division for Creative Artists Agency (CAA). During his tenure at CAA, Larry conceived of and brokered innovative and successful entertainment deals for, among others, Jerry Bruckheimer, Will Wright, Halo, Gears of War, Valve and Guitar Hero where he helped broker the sale of the company Harmonix to Viacom for $250M. Larry has received an Emmy Nomination as a Television producer for “Brian Wilson: I Just Wasn’t Made For These Times,” an Emmy win for his participation in the Interactive Series “Dirty Work” as well as a Grammy Nomination producing the music film “Forever Is a Long Long Time” for Record Producer/Director Don Was.

Madison is a public relations specialist with an unwavering commitment to nurturing strong, lasting relationships with her clients. Her approach to content creation is rooted in authenticity, ensuring that every piece she crafts not only represents but also empowers the essence of each creator and brand she touches. As a co-founder of 2 Social Co, Madison built one of the industry’s most trusted boutique affiliate and creator–focused agencies. Under her leadership, the company partnered with standout creators including Taryn Hicks, Anna Daly, Melanie Wilking, and Cost’n Mayor, helping them deepen audience connection and drive meaningful revenue growth. The company’s success ultimately paved the way for a strategic merger with Ensemble Digital Studios, forming The Creator Society to expand resources, capabilities, and opportunities for creators at a larger scale. At The Creator Society, Madison is on a mission to revolutionize the landscape for creators. Her relentless dedication is channeled into developing best practices that empower creators to implement top–tier affiliate strategies, seamlessly blending them with traditional brand collaborations. Madison is a proud alumna of Texas Tech University, where she earned her Bachelors of Arts in Public Relations degree in 2016.

Natalie has a rich background in the world of modeling and acting spanning nearly a decade. In 2020, she took her experience in front of the camera and channeled it into a new venture behind the scenes, co-founding 2 Social Co—a full-service affiliate marketing agency that quickly became a standout leader in the creator space. Under her guidance, the company built seamless, data-driven strategies for renowned creators such as Ash and Em, and Magen Reaves, establishing a reputation for delivering both community connection and measurable business growth. The success and momentum of 2 Social Co ultimately led to a strategic merger with Ensemble Digital Studios, forming The Creator Society. This merger combined the strengths of both companies to offer creators unprecedented resources, innovation, and partnership opportunities at scale. At The Creator Society, Natalie continues to drive forward-thinking strategy by championing data-driven decisions and pioneering new approaches to influencer and affiliate marketing. Her work helps creators and brands not only succeed but thrive in an ever-evolving digital landscape. Natalie is a proud alumna of Texas Tech University, where she earned her Bachelor of Arts in Psychology in 2018.

Sarah is The Creator Society’s dedicated and passionate Chief Operating Officer, bringing a unique blend of creativity, strategic insight, and business acumen to the forefront. With a deep commitment to supporting creators, brands, and community-centered businesses, Sarah plays a key role in shaping the vision and growth of TCS. Sarah’s journey into content creation and social media began in 2015, when she fell in love with the art of building beautiful, meaningful content. In 2020, she co-founded 2 Social Co—a boutique content and affiliate marketing agency that quickly became a trusted partner for community-driven creators. Through 2 Social Co, she led the development of thoughtful content calendars, compelling storytelling, and highly engaging digital strategies that strengthened creator–audience relationships and fueled long-term growth. The success of 2 Social Co ultimately set the stage for a strategic merger with Ensemble Digital Studios, forming The Creator Society. This merger expanded the company’s capabilities, allowing Sarah’s creator-first vision to flourish at a larger scale. At The Creator Society, Sarah is committed to elevating creators by helping them unlock their full potential in the ever-evolving digital landscape. She specializes in crafting personalized, authentic strategies—particularly for dance creators, motherhood creators, and sports-associated creators—that build lasting success and meaningful community impact. Sarah is a proud alumna of Texas Tech University, where she earned her Bachelor of Fine Arts in Dance and Art Education in 2015.

Jennifer Lambert is a business owner and financial operations professional who enjoys helping growing companies stay organized and steady behind the scenes. Originally from Michigan, she moved to Texas in 1989 to attend Texas Tech University, where she earned both her Bachelor of Business Administration and Master’s degree in Accounting in 1993. She now serves as Chief Financial Officer of The Creator Society, where she manages day-to-day financial operations, reporting, and budgeting. Jennifer focuses on making financial information understandable and useful so creative teams and founders can make confident decisions without feeling overwhelmed by numbers. In addition to her work with TCS, Jennifer owns 7916 Holdings LLC, operating a Squeegee Squad franchise serving Dallas, Lubbock, and Amarillo, and also provides bookkeeping and financial support services to small businesses. Having spent years on both sides of business ownership, she understands the realities and pressures entrepreneurs experience and enjoys helping bring clarity and structure to the financial side of their work. Outside of her professional roles, Jennifer has a lifelong commitment to animal welfare. For more than 30 years she has been involved in rescue as a foster and volunteer, and for over 15 years has served as Treasurer of the South Plains SPCA, combining hands-on care with financial stewardship. In 2012, she co-founded a physician-led weight loss clinic with the help of two very young future entrepreneurs...who also happen to be two of her favorite people...a project that sparked a shared interest in business that continues today. Jennifer values consistency, communication, and relationships. She prefers working quietly behind the scenes so others can focus on what they do best. Outside of work, she enjoys time with her family, cheering on Texas Tech, and finding peace during her downtime at her Airbnb in the mountains of Ruidoso, New Mexico.

Abby is a strategic executive and dynamic leader serving as President of The Creator Society, where she drives the company’s vision, growth, and operational excellence. She specializes in architecting integrated campaigns, leading high-performing teams, and shaping innovative strategies that connect creators, brands, and audiences in meaningful ways. With over a decade of experience spanning grassroots advocacy, fundraising, lead generation, and organizational leadership, Abby brings a uniquely analytical yet creative approach to business. Her background across politics, nonprofits, government agencies, and small businesses has equipped her with a deep understanding of strategy, communications, and scalable growth. She is known for navigating complex operational landscapes while building systems, partnerships, and messaging frameworks that deliver measurable results. As a forward-thinking leader, Abby is passionate about innovation, efficiency, and empowering both creators and teams to reach their full potential. Her leadership blends big-picture vision with meticulous execution, ensuring ideas translate into impactful outcomes. Abby is a proud alumna of Texas Tech University, where she earned her Bachelor of Arts in Political Science with a minor in Spanish.

Kristin has been with TCS for four years and is the Head of Brand Partnerships and a Sr. Talent Manager. She has a talent roster, is responsible for forming relationships with brands and agencies, and helps oversee management operations. She is a mom to three (3 and under) and absolutely loves what she does!

Emily is a strategic talent manager focused on building sustainable, long-term growth for creators in today’s rapidly evolving digital landscape. She partners closely with talent to refine positioning, elevate brand messaging, and identify revenue-driving opportunities. Emily also plays an active role in shaping internal team development, overseeing the intern program and supporting junior team members as they build the skills and confidence needed to thrive in the creator economy. She is a proud alumna of Texas Tech University where she studied marketing and management with an international business focus.

Lauren's lifelong fascination with entertainment stems from her upbringing in Los Angeles, where she has been immersed in it at a young age. A graduate of Tulane University with a major in marketing and a minor in management, Lauren returned to LA to pursue her aspirations in the entertainment industry. Having delved into film publicity prior, Lauren discovered her true passion in the dynamic realm of social media. With a blend of creativity and strategic insight, she is committed to helping our creators excel in the digital sphere.

Emma is a visionary, driven by her love for design and community building. Armed with a degree in Public Relations and a minor in Mass Media from Missouri State University, she brings a unique blend of creativity and strategic thinking to her work. Emma excels in crafting visually stunning designs that not only captivate but also serve a purpose. Recently relocating to Phoenix, AZ, alongside her husband Kelby and cherished pet Pistachio, she finds fulfillment in both her personal creative endeavors and cherished moments shared with loved ones.

Mary Kate is a graphic designer based in Austin, Texas, inspired by the city’s vibrant creative energy and creative community. She designs everything seen across The Creator Society socials and specializes in merch and branding, blending strategy with visuals that feel both elevated and approachable. Outside of work, she loves trying a new coffee shop, thrifting, going to concerts, and spending time outdoors. She is a proud Texas Tech University alum with a degree in Graphic Design and minor in Advertising.

Sutton Weaver is a proud graduate of Texas Tech University, where he earned his degree in Finance from the Rawls College of Business. His journey into the creator and digital marketing space is rooted in a strong analytical foundation and a genuine love for numbers. With a passion for reporting, performance tracking, and building strategic ad campaigns, Sutton brings a thoughtful and data driven approach to his work at The Creator Society. At TCS, Sutton thrives on turning insights into action. He enjoys diving deep into analytics, identifying growth opportunities, and assembling ad strategies that are both creative and results focused. Whether he is building campaigns, refining reports, or collaborating with teammates in the office, Sutton values the balance between structure and creativity. He believes that strong performance comes from pairing clear data with innovative thinking. Known for his steady work ethic and team first mentality, Sutton appreciates working alongside driven colleagues while also having the freedom to think creatively and test new ideas. His combination of financial expertise, strategic thinking, and collaborative energy makes him a valuable asset to The Creator Society team.

Alexis Gugasian is a creative professional who graduated from Texas Christian University with a degree in Strategic Communication. Originally from Newport Beach, CA, she now lives in Dallas and is deeply passionate about fashion, beauty, and the creative industries. As an Account Manager at The Creator Society, she brings both strategic thinking and creative energy to her work. With a strong eye for trends and a natural flair for communication, Alexis brings a fresh perspective to every project. Whether she’s exploring emerging trends, curating innovative content, or engaging with community, she approaches her work with enthusiasm and intention. Outside of work, Alexis enjoys staying active through Pilates, discovering new coffee and matcha spots, and finding hidden restaurant gems around the city for inspiration.

Sydney Smith is a Texas Tech University graduate, holding a degree in Marketing with a minor in Advertising. Her journey with The Creator Society (TCS) began with a highly successful internship, where she discovered a passion for influencer and affiliate marketing. This newfound enthusiasm led her to join the team full–time as an Account Coordinator, where she is eager to make a significant impact. Sydney is known for her strong work ethic, attention to detail, and commitment to excellence. She is dedicated to helping creators produce content that resonates with their audiences, leveraging her expertise in marketing and her keen understanding of trends. Sydney’s ability to stay ahead of the curve not only fuels her creativity but also ensures that the projects she works on are innovative and impactful. When she’s not busy coordinating accounts and contributing to the success of TCS, Sydney enjoys attending country concerts in her hometown of Houston, embracing her love for music and live performances. A true explorer at heart, Sydney also studied abroad in London, where she had the opportunity to visit France, Spain, and Scotland, broadening her global perspective and enriching her creative outlook. Sydney’s unique blend of marketing acumen, creativity, and cultural experiences makes her a vital asset to The Creator Society team.

Sierra Trefonas is a recent graduate from Texas Tech University with a degree in Public Relations and Strategic Communication Management. After interning with TCS, she discovered a love for affiliate marketing and its ability to foster valuable partnerships. This experience ignited a deep interest in the industry, which led her to join the team full–time and she is dedicated to making a significant impact. Sierra has a strong passion for connecting with others, while building meaningful relationships with those around her. Highly detail–oriented, Sierra ensures that every task is executed with precision, striving for perfection in all aspects of her work. Eager to learn and grow, she is always on the lookout for new challenges and experiences. Sierra is passionate about all things social media and fashion, she stays current on the latest trends while infusing creativity into her work. Outside of the office, you can find Sierra going to dinner with friends or taking her goldendoodle, Teddy, for a walk. Sierra's energy, dedication, and passion for creativity continues to add value to the team.

Alexia is from Houston, Texas, and graduated with a Bachelor’s degree in Public Relations and Strategic Communication Management from Texas Tech University. As an Account Manager, she specializes in developing strategic content and leading social media initiatives that drive engagement and deliver measurable results. Alexia combines creativity with thoughtful execution, bringing a strong work ethic and a collaborative mindset to every client partnership. She is passionate about building meaningful brand connections and creating impact through intentional storytelling.

Paulina Puga graduated from Texas Tech University in 2024, where she earned her degree in Public Relations and Strategic Communication Management, with a minor in Advertising. Growing up in the vibrant city of Austin, she developed a deep passion for creativity, connection, and the ever–evolving world of social media. Paulina’s journey with The Creator Society started with a seven–month internship, where she dove headfirst into the fast–paced world of digital marketing and social media. This experience solidified her love for the industry, and she soon joined the team full–time, eager to contribute and make a difference. Known for her creative mindset and attention to detail, Paulina thrives on collaboration and building relationships, always bringing fresh ideas and energy to the table. Her love for fashion, music, and social media keeps her on the pulse of the latest trends, and she takes pride in delivering high–quality work. Outside of work, you can find Paulina at a concert, spending time with friends, or diving into her next creative project. Her enthusiasm, commitment, and passion for innovation make her a valuable member of the team.

Avery is a recent graduate of Texas Tech University with a degree in Advertising. Her journey with The Creator Society began as an intern, where she quickly developed a passion for affiliate marketing and influencer management, leading to her role as an Account Coordinator. Known for a strong work ethic and keen attention to detail, Avery has thrived in a collaborative environment, helping creators build content that resonates with their audiences. During her time at The Creator Society, Avery has experienced significant growth, learning, and excitement. When not coordinating accounts or contributing to the team, she enjoys spending time outdoors and attending live events with friends in Dallas.

Eddie Aquino excels in managing influencer campaigns, seamlessly coordinating schedules, and building strong, lasting relationships with clients. With a background as a licensed Civil Engineer in the Philippines, Eddie approaches every project with precision, strong organization, and a focus on delivering the best outcomes. Outside of work, Eddie enjoys diving into crime documentaries and exploring legal topics, always seeking to learn more. He’s also a cultural dancer and singer, channeling his creativity and passion into everything he does. At home, he shares his space with three dogs—Sushi, Cali, and Charlie—and two cats, Cosmo and Cheesecake, who add joy and energy to his everyday life.

Emily is a graduate of Southern Methodist University, where she earned a degree in Marketing with a minor in Advertising. She began her journey with The Creator Society as an intern, where she developed a strong passion for social media, content creation, and influencer management. She is known for her attention to detail, exceptional work ethic, and strong organizational skills. Now serving as an Account Coordinator, Emily brings a thoughtful, collaborative approach to every project and is passionate about contributing to the evolving social media and affiliate marketing industry. Originally from California, she is now based in Dallas. Outside of work, she enjoys Pilates, attending concerts, traveling, and spending time with friends and family.

Mia Childs is a graduate of North Carolina State University, where she earned a Bachelor of Science in Business Administration with a concentration in Marketing in May 2025. During college, she developed a strong interest in social media marketing, with a focus on digital trends, creator-driven content, and affiliate marketing. Her passion for the creator economy led her to an internship with The Creator Society, where she gained hands-on experience supporting creators across content, affiliate marketing, and day-to-day account coordination. This experience ultimately led to her current role as an Account Coordinator, where she supports creators through thoughtful coordination and execution. Mia brings a creative mindset paired with strategic insight and enjoys exploring how creators can grow and profit through social media and affiliate marketing. Currently based in Raleigh, North Carolina, Mia grew up in a military family and has lived across the country and abroad, an experience that shaped her adaptability and perspective. Outside of work, she has a strong passion for the film industry and enjoys doing background work for TV productions, spending time with her family, friends, and dogs, visiting the beach whenever she can, and staying fueled by her love for fun drinks, from Starbucks runs to her latest boba order.

Ansley is a graduate of Texas Tech University, where she earned a degree in Marketing. She began her journey with The Creator Society as an intern, spending a year developing a strong foundation in account coordination, creator support, and the fast-paced world of social media and affiliate marketing. Now serving as an Account Coordinator, she brings a detail-oriented, proactive approach to her work and is passionate about helping creators grow their brands and maximize opportunities in this ever-evolving creator economy. Her experience here gives her a unique perspective and deep appreciation for collaboration, organization, and thoughtful execution. Based in Lubbock, Texas, she enjoys being part of a growing and innovative industry while continuing to expand her knowledge of the creator economy and affiliate marketing landscape. Outside of work, she loves exploring local coffee shops, going on walks, reading, and spending time with friends.