Larry Shapiro has a successful 20+ year track record of managing and producing creative in all forms of media and pioneering the convergence between digital talent and traditional Hollywood. As CEO of The Creator Society, Larry helps drive the vision of the company while managing talent, helping them build franchises across all media including books, TV and merchandise lines. Larry has packaged and brokered book deals for Shari Franke and Laura Clery, both whose books became NYT's Best Sellers for Simon & Schuster.     In TV, Larry has executed deals for clients with Hulu, Warner/Discovery, Hallmark, HLN and HGTV.  On the brand side, Larry has worked with brands such as FedEx, Ford, Lexus, Gillette, Keeps, Kiwi Co and more.  Prior to producing these projects, Larry was SVP of Talent for Fullscreen a leading MCN. There, Larry helped shape and grow Fullscreen’s top tier talent. While at Fullscreen, Larry created their first live event IntTour proving the model for Fullscreen to enter into the live touring business.  In 2000, Larry created and operated the industry’s first and leading Games Division for Creative Artists Agency (CAA). During his tenure at CAA, Larry conceived of and brokered innovative and successful entertainment deals for, among others, Jerry Bruckheimer, Will Wright, Halo, Gears of War, Valve and Guitar Hero where he helped broker the sale of the company Harmonix to Viacom for $250M. Larry has received an Emmy Nomination as a Television producer for “Brian Wilson: I Just Wasn’t Made For These Times,” an Emmy win for his participation in the Interactive Series “Dirty Work” as well as a Grammy Nomination producing the music film “Forever Is a Long Long Time” for Record Producer/Director Don Was.

Madison is a public relations specialist with an unwavering commitment to nurturing strong, lasting relationships with her clients. Her approach to content creation is rooted in authenticity, ensuring that every piece she crafts not only represents but also empowers the essence of each creator and brand she touches. As a co-founder of 2 Social Co, Madison built one of the industry’s most trusted boutique affiliate and creator–focused agencies. Under her leadership, the company partnered with standout creators including Taryn Hicks, Anna Daly, Melanie Wilking, and Cost’n Mayor, helping them deepen audience connection and drive meaningful revenue growth. The company’s success ultimately paved the way for a strategic merger with Ensemble Digital Studios, forming The Creator Society to expand resources, capabilities, and opportunities for creators at a larger scale. At The Creator Society, Madison is on a mission to revolutionize the landscape for creators. Her relentless dedication is channeled into developing best practices that empower creators to implement top–tier affiliate strategies, seamlessly blending them with traditional brand collaborations. Madison is a proud alumna of Texas Tech University, where she earned her Bachelors of Arts in Public Relations degree in 2016.

Natalie has a rich background in the world of modeling and acting spanning nearly a decade. In 2020, she took her experience in front of the camera and channeled it into a new venture behind the scenes, co-founding 2 Social Co—a full-service affiliate marketing agency that quickly became a standout leader in the creator space. Under her guidance, the company built seamless, data-driven strategies for renowned creators such as Ash and Em, Magen Reeves, and Whitney Rife Becker, establishing a reputation for delivering both community connection and measurable business growth. The success and momentum of 2 Social Co ultimately led to a strategic merger with Ensemble Digital Studios, forming The Creator Society. This merger combined the strengths of both companies to offer creators unprecedented resources, innovation, and partnership opportunities at scale. At The Creator Society, Natalie continues to drive forward-thinking strategy by championing data-driven decisions and pioneering new approaches to influencer and affiliate marketing. Her work helps creators and brands not only succeed but thrive in an ever-evolving digital landscape. Natalie is a proud alumna of Texas Tech University, where she earned her Bachelor of Arts in Psychology in 2018.

Sarah is The Creator Society’s dedicated and passionate Chief Operating Officer, bringing a unique blend of creativity, strategic insight, and business acumen to the forefront. With a deep commitment to supporting creators, brands, and community-centered businesses, Sarah plays a key role in shaping the vision and growth of TCS. Sarah’s journey into content creation and social media began in 2015, when she fell in love with the art of building beautiful, meaningful content. In 2020, she co-founded 2 Social Co—a boutique content and affiliate marketing agency that quickly became a trusted partner for community-driven creators. Through 2 Social Co, she led the development of thoughtful content calendars, compelling storytelling, and highly engaging digital strategies that strengthened creator–audience relationships and fueled long-term growth. The success of 2 Social Co ultimately set the stage for a strategic merger with Ensemble Digital Studios, forming The Creator Society. This merger expanded the company’s capabilities, allowing Sarah’s creator-first vision to flourish at a larger scale. At The Creator Society, Sarah is committed to elevating creators by helping them unlock their full potential in the ever-evolving digital landscape. She specializes in crafting personalized, authentic strategies—particularly for dance creators, motherhood creators, and sports-associated creators—that build lasting success and meaningful community impact. Sarah is a proud alumna of Texas Tech University, where she earned her Bachelor of Fine Arts in Dance and Art Education in 2015.

Abby is a dynamic leader with expertise in spearheading integrated campaigns. Her prowess lies in meticulously crafting and implementing strategies, refining messaging, orchestrating content creation and cutting–edge website designs. With over a decade of hands–on experience in grassroots advocacy, fundraising, lead generation, and team management across various sectors including politics, nonprofits, government agencies, and small businesses, Abby epitomizes effective leadership and innovative tactics. She has consistently demonstrated her ability to navigate complex operational landscapes while leveraging strategic communications to achieve tangible results. Whether it's pioneering innovative approaches or optimizing operational efficiency, Abby is adept at driving forward–thinking initiatives that yield impactful outcomes. Abby is a proud alumna of Texas Tech University, where she graduated with a Bachelor of Arts in Political Science and a minor in Spanish in 2015.

Kristin is a dedicated mother of two and one of the longest–standing members of the The Creator Society family. Kristin thrives on collaborating closely with our creators, harnessing their vision and transforming it into captivating content. Specializing in Amazon–related endeavors, she takes immense pride in nurturing the growth and success of our creators, witnessing their talents flourish. Whether you seek innovative content concepts, expert guidance on navigating the digital marketplace, or simply a sympathetic ear, Kristin is your trusted confidante and ally.

Emily is dedicated to crafting pragmatic strategies that drive creators forward in the dynamic realm of social media. With a keen ability to anticipate user behavior, she specializes in devising innovative messaging and leveraging social media tactics to maintain relevance in an ever–evolving industry landscape. Emily's expertise lies in developing engaging content that resonates with audiences while staying ahead of trends, ensuring her clients remain at the forefront of digital marketing. Emily is a proud alumna of Texas Tech University.

Lauren's lifelong fascination with entertainment stems from her upbringing in Los Angeles, where she has been immersed in it at a young age. A graduate of Tulane University with a major in marketing and a minor in management, Lauren returned to LA to pursue her aspirations in the entertainment industry. Having delved into film publicity prior, Lauren discovered her true passion in the dynamic realm of social media. With a blend of creativity and strategic insight, she is committed to helping our creators excel in the digital sphere.

Emma is a visionary, driven by her love for design and community building. Armed with a degree in Public Relations and a minor in Mass Media from Missouri State University, she brings a unique blend of creativity and strategic thinking to her work. Emma excels in crafting visually stunning designs that not only captivate but also serve a purpose. Recently relocating to Phoenix, AZ, alongside her husband Kelby and cherished pet Pistachio, she finds fulfillment in both her personal creative endeavors and cherished moments shared with loved ones.

Mary Kate recently graduated from Texas Tech University with a degree in Graphic Design and is now based in Austin, Texas, where she finds inspiration in the city's vibrant arts scene. With her down–to–earth approach and dedication to her craft, she's well–equipped to make meaningful contributions in the field of design, branding, and social media! Outside of work, Mary Kate enjoys thrifting, attending concerts, trying new coffee spots and spending time outdoors.

Alexis Gugasian is a dynamic and creative professional who recently graduated from Texas Christian University with a degree in Strategic Communication. Originally hailing from Newport Beach, CA, Alexis has always been deeply passionate about fashion, beauty, and the creative industries. With a keen eye for trends and a natural flair for communication, Alexis brings a fresh perspective to every project. Her passion for fashion is not just a career choice but a lifelong dream that she's been nurturing since childhood. Whether she's exploring the latest trends, curating innovative content, or engaging with the community, Alexis approaches her work with enthusiasm and dedication. Outside of her professional endeavors, Alexis enjoys staying active through Pilates and yoga, which she finds not only keeps her fit but also sparks her creativity. She's an avid coffee lover and enjoys discovering new restaurants and hidden gems around town, always on the hunt for experiences that inspire her personally and professionally. Alexis's blend of strategic insight and creative passion makes her an invaluable asset to any team, driving forward innovative ideas with both style and substance.

Sydney Smith is a Texas Tech University graduate, holding a degree in Marketing with a minor in Advertising. Her journey with The Creator Society (TCS) began with a highly successful internship, where she discovered a passion for influencer and affiliate marketing. This newfound enthusiasm led her to join the team full–time as an Account Coordinator, where she is eager to make a significant impact. Sydney is known for her strong work ethic, attention to detail, and commitment to excellence. She is dedicated to helping creators produce content that resonates with their audiences, leveraging her expertise in marketing and her keen understanding of trends. Sydney’s ability to stay ahead of the curve not only fuels her creativity but also ensures that the projects she works on are innovative and impactful. When she’s not busy coordinating accounts and contributing to the success of TCS, Sydney enjoys attending country concerts in her hometown of Houston, embracing her love for music and live performances. A true explorer at heart, Sydney also studied abroad in London, where she had the opportunity to visit France, Spain, and Scotland, broadening her global perspective and enriching her creative outlook. Sydney’s unique blend of marketing acumen, creativity, and cultural experiences makes her a vital asset to The Creator Society team.

Sierra Trefonas is a recent graduate from Texas Tech University with a degree in Public Relations and Strategic Communication Management. After interning with TCS, she discovered a love for affiliate marketing and its ability to foster valuable partnerships. This experience ignited a deep interest in the industry, which led her to join the team full–time and she is dedicated to making a significant impact. Sierra has a strong passion for connecting with others, while building meaningful relationships with those around her. Highly detail–oriented, Sierra ensures that every task is executed with precision, striving for perfection in all aspects of her work. Eager to learn and grow, she is always on the lookout for new challenges and experiences. Sierra is passionate about all things social media and fashion, she stays current on the latest trends while infusing creativity into her work. Outside of the office, you can find Sierra going to dinner with friends or taking her goldendoodle, Teddy, for a walk. Sierra's energy, dedication, and passion for creativity continues to add value to the team.

Alexia is from Houston, Texas, and graduated with a Bachelor's in Public Relations and Strategic Communication Management from Texas Tech University. Her internship with Lubbock Music Now ignited her passion for crafting engaging content and managing social media accounts—because, to her, that's where the magic happens! With a strong work ethic and a love for creativity, Alexia thrives on making a meaningful impact in everything she does.

Paulina Puga is a proud recent graduate of Texas Tech University, where she earned her degree in Public Relations and Strategic Communication Management, with a minor in Advertising. Growing up in the vibrant city of Austin, she developed a deep passion for creativity, connection, and the ever–evolving world of social media. Paulina’s journey with The Creator Society started with a seven–month internship, where she dove headfirst into the fast–paced world of digital marketing and social media. This experience solidified her love for the industry, and she soon joined the team full–time, eager to contribute and make a difference. Known for her creative mindset and attention to detail, Paulina thrives on collaboration and building relationships, always bringing fresh ideas and energy to the table. Her love for fashion, music, and social media keeps her on the pulse of the latest trends, and she takes pride in delivering high–quality work. Outside of work, you can find Paulina at a concert, spending time with friends, or diving into her next creative project. Her enthusiasm, commitment, and passion for innovation make her a valuable member of the team.

Avery is a recent graduate of Texas Tech University with a degree in Advertising. Her journey with The Creator Society began as an intern, where she quickly developed a passion for affiliate marketing and influencer management, leading to her role as an Account Coordinator. Known for a strong work ethic and keen attention to detail, Avery has thrived in a collaborative environment, helping creators build content that resonates with their audiences. During her time at The Creator Society, Avery has experienced significant growth, learning, and excitement. When not coordinating accounts or contributing to the team, she enjoys spending time outdoors and attending live events with friends in her hometown of Austin.

Eddie Aquino excels in managing influencer campaigns, seamlessly coordinating schedules, and building strong, lasting relationships with clients. With a background as a licensed Civil Engineer in the Philippines, Eddie approaches every project with precision, strong organization, and a focus on delivering the best outcomes. Outside of work, Eddie enjoys diving into crime documentaries and exploring legal topics, always seeking to learn more. He’s also a cultural dancer and singer, channeling his creativity and passion into everything he does. At home, he shares his space with three dogs—Sushi, Cali, and Charlie—and two cats, Cosmo and Cheesecake, who add joy and energy to his everyday life.

Emily is a recent graduate from Southern Methodist University, where she earned a degree in Marketing with a minor in Advertising. Known for her strong attention to detail, exceptional work ethic, and organizational skills, Emily spent a year interning with The Creator Society, where she deepened her passion for social media, content creation, and influencer management. Originally from California, Emily now calls Dallas home. Outside of work, she enjoys Pilates, attending concerts, traveling, and spending quality time with her friends and family. She values building lasting connections and approaches both her personal and professional life with loyalty and a genuine desire to support those around her. Emily is eager to bring her skills, passion, and energy to the growing social media and affiliate marketing industry.

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