Explore recent press, creator highlights, and the latest happenings in the Society.
Connie Britton To Headline ‘The Motherhood’ Unscripted Series For Hallmark
Connie Britton is coming to Hallmark with The Motherhood (wt), a new unscripted series, which she will host and executive produce for premiere on Hallmark+ in 2025.
The six-episode hourlong series focuses on single mothers and is the brainchild of Britton, who developed the idea of the show with her production company Deep Blue Productions. The series will be filmed in Kansas City, home of Hallmark, by Queer Eye producer Scout Productions.
Cost n’ Mayor go Off-Broadway in new show ’11 to Midnight’
If you spend time scrolling on social media, you’ve probably seen them in action.
Them being Cost n’ Mayor, Austin Telenko and Marideth Batchelor. Their choreography went viral for a reason.
It’s high energy, funny, innovative, and impossible not to watch, and now they’re taking that energy to the Off-Broadway stage.
Getting Sticky With Iskra Lawrence
Iskra Lawrence is breastfeeding her daughter, Prima, in our Google call. “She’s fallen asleep. Bless her” she says, as her daughter decides to nap at her boob.
Before “body positivity” became a retired buzzphrase, Iskra encouraged a generation of women to be more secure in their skin, as-is. Her Aerie campaigns were radical in their simplicity: unretouched back-of-arms KP, cellulite, acne, rolls, all photographic evidence of the #real human body. It was a necessary counterpoint to a culture that spent decades reinforcing the idea that thinner was better. Seeing those images plastered on big mall shop windows and small pocket-sized screens mattered.
Iskra Lawrence (Founder Profile)
For expanding the body care brand’s portfolio with several product launches and achieving significant milestones in domestic and international growth.
The Creator Society’s Natalie Driver On Launching Gen C And Why Micro Creators Need Structure Before Scale
According to Natalie Driver, co-founder and Chief Talent Officer at marketing agency The Creator Society, one of the creator economy’s most persistent structural gaps no longer sits at the top. Instead, it appears earlier in the funnel, where micro and nano creators are building audiences, generating revenue, and fielding brand inquiries, often without the knowledge or support systems needed to sustain those opportunities.
Midsize Bodies Were Finally Going Mainstream—Then GLP-1s Came Along
The first time I saw the term midsize on social media, it stopped me mid-scroll. Here was a simple seven-letter word that somehow absorbed a lifetime of conflicting emotions about my size 6 (sometimes size 8) body, and put a label on it. Midsize sounds so neutral, so matter-of-fact‚ and that’s exactly the vibe of the movement the term inspired, which also encompasses style experimentation and inspiration. It screams (albeit into the internet void): “This is my body, and I embrace it. I’m going to enjoy my wardrobe—and my life.”
TODAY News: Where is Melanie Wilking, who spoke out in ‘Dancing for the Devil,’ now?
Melanie Wilking is one of the most prominent subjects of the new Netflix documentary, “Dancing for the Devil: The 7M TikTok Cult.”
In the three-part docuseries, the dancer and social media star, 25, opened up about her sister Miranda Derrick’s involvement in an alleged religious cult, 7M Films.
Wilking opened up about her sister’s involvement in an alleged cult in a recent Netflix docuseries.
People Magazine Exclusive: Melanie Wilking’s Wedding
Congratulations are in order to one of our favorites, Melanie!
“Marriage to me means a partner who will always be there for you through thick and thin. It’s getting to go through life with your best friend right by your side, creating experiences and a family together,” Wilking tells PEOPLE.
See you soon, VidCon!
Excited to chat all things affiliate marketing alongside my PIC, Larry Shapiro, my friend + client, @annabdaly, the talented Sally Phelps, our cheerleader + LTK exec, Reesa Lake, and the amazing Ellie Heisler 🥰
The Creator Society has been focused on supporting creators in their affiliate marketing strategy for the past almost four years, so we cannot wait to share our hot takes on Friday, June 28th!
Iskra Lawrence on The Today Show
We are SO proud of Iskra Lawrence for pursuing her advocacy work!!
Most recently, in New York on the Today Show and at the Empire State Building to discuss National Infertility Awareness Week, shining a light for those who are or have struggled, and share about her experience.
New York Times Feature
At the end of January, our Executive Team had the amazing opportunity to visit NYC, where they were able to connect, strategize, and develop some great relationships with local agencies and clients!!
During this trip, our CMO, Madison Luscombe had the chance to meet with Sapna Maheshwari to chat about how A.I.-generated product placement is the new frontier for creators!!
We are so thrilled to be featured in such a publication!!